2025:
[1]

Adriana Baránková
[currently doomscrolling...]
August 14th – September 19th

On August 14th, we all finally collectively stopped doomscrolling for 5 seconds, to attend our shiny exhibition [currently doomscrolling...] by Adriana Baránková! 

The installation explores and critiques the impact of our current chaotic socio-economic reality on young people, where scrolling through social media has become a state of overstimulating paralysis of dopamine, anxiety and detachment. Conceptually, it addresses the bizarre dissonance of online consumption, where a single minute of scrolling might take you from a cute cat video to a war crime, to a luxury brand ad, to falling for the “Labubu matcha Dubai chocolate yoga” propaganda.

Adriana’s exhibition responds to this year’s TYPOSPOT theme of [1] through a critique of the hyper-individualistic, consume-driven social media culture obsessed with the self. It examines how self-care morphs into chronic online presence, where real-life relationships are avoided because they demand too much effort or too many inconvenient emotions. The posters themselves also formally play around with the motif of the number 1. Together with the number 0, they reference the binary language of the digital world, as the very foundation of the virtual spaces we endlessly scroll through. This subtle visual coding ties the physical exhibition back to its conceptual roots in digital overstimulation and the fragmentation of attention.

You might feel a bit uncomfortable, suddenly being outside, breathing real air, holding an analogue piece of paper that “just doesn’t give you the visual rush you need.” But don’t worry! The exhibition offers all the sensory stimulation of doomscrolling itself! At least until your short attention span gets hungry again.

Adriana Baránková is an interdisciplinary artist and designer who completed her bachelor’s studies at the Medialab studio, Department of Visual Communication at AFAD in Bratislava (2024), and is currently finishing her education at the Platform of Digital Arts at AFAD. In her personal work, she explores digital phenomena, aesthetics, and the social dimensions of the internet. Adriana is a pioneer of visual maximalism, creating layered, overstimulating compositions that reflect the chaos of contemporary digital life, both playful and unsettling in equal measure.


This project was supported by Nadácia Tatra banky, Fond LITA and Staromestské kultúrne centrá.


Exhibiting artist: Adriana Baránková @ejdrien.a

Event photos: Tomáš Paulen
@design.paulen